1. He nui, he kounga teitei hoki ngā rauemi maina karāpiti.
2. Ngā taputapu whakaputa me te whakamātautau matatau: kua whakauruhia e te kamupene ngā taputapu matatau o te ao me te raina whakaputa. Mai i te tango karāpeti - te purenga matū - ngā hua hiri karāpeti tukatuka hohonu te whakaputa kotahi-mutu. Kei te kamupene hoki ngā taputapu whakaputa me te whakamātautau matatau hei whakarite i te kounga o te hua.
3. Te whakaputa i ngā momo hua karāpeti kounga teitei me ngā hua hiri: ko ngā hua matua a te kamupene he karāpeti maramara parakore teitei, he karāpeti whakawhanui, he pepa karāpeti me ētahi atu hua. Ka taea te hanga i ngā hua katoa kia rite ki ngā paerewa ahumahi o te kāinga me te ao whānui, ā, ka taea te whakaputa i ngā whakaritenga motuhake o ngā hua karāpeti mō ngā kiritaki.
4. He kaha te kaha hangarau, he kounga teitei ngā kaimahi: i paahitia e te kamupene te tiwhikete pūnaha whakahaere kounga ISO9001-2000 i te marama o Ākuhata 2015. Whai muri i te 6 tau o te whanaketanga, kua whakatipuhia e te kamupene tētahi tīma kaimahi mātau me te pūkenga. Mā te mahi tahi a ngā kaimahi katoa, kei te kaha haere te kamupene.
5. He nui te whatunga hokohoko, ā, he pai te ingoa: he pai te hoko o ngā hua a te kamupene ki Haina, ka kaweake ki Ūropi, ki te Hononga o Amerika, ki Āhia me te Moana-nui-a-Kiwa me ētahi atu whenua me ngā rohe, nā te whakawhirinaki me te manako o ngā kiritaki. He pai hoki te whatunga tautoko a te kamupene mō ngā mahi kawe hua, ka taea te whakarite i te haumaru o te kawe hua, te watea, me te ōhanga.